Insider Group
A high-ticket coaching offer teaching people to build pay-per-lead marketing businesses. Phase one: defining the offer, building and validating the sales process, and hiring the initial team — scaling from zero to $318,700 per month within three months. Phase two: returning 6 months later to rebuild the sales team from scratch after the team that had been hired in the interim failed to perform, generating over $5M with 0 rep churn with the new team over the following 11 months.